Team

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  Ian Groves

  Director

  

  Ian Groves

  Director

  Ian has worked in Schools for over 12 years & has a wealth of experience of teaching and coaching. In 2011, Ian moved from teaching in schools, to begin the business within the Frome area. In the 10+ years the company has been running, Ian has been at the forefront of development and growth of the company with his vision and innovative ideas.

  In Ian’s spare time, he likes to play and watch a variety of sports, including football & golf. Ian also enjoys spending time with his family, friends & dog.

  Ian is committed to providing safe, fun and innovating coaching to develop the next generation in and around Frome. He strives to give children sporting memories they can hold onto throughout their childhood.

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  Theo Sing

  Manager

  

  Theo Sing

  Manager

  Theo is the longest serving employee of the company, joining in 2013. He then became manager in 2021.

  He is a FA level two coach, has a BA Hons degree in coaching & sports development & has also spent a year coaching football in the USA. In his free time he also enjoys going to the cinema, spending time with his friends & family and has a keen interest in all sports.

  Theo is our lead organiser for holiday camps, in which he strives to offer children a fun, safe and exciting environment to enjoy their time with us.

   

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  Liam Milburn

  Assistant Manager

  

  Liam Milburn

  Assistant Manager

  Liam is back with us after a 5 year period away. He first started coaching in 2008 and has accumulated multiple coaching certificates in a variety of different sports. Liam had a Level 2 in Football, Level 1 in Swimming, Tag Rugby, FUNs and Netball!

  In his spare time, Liam plays football and keeps fit in the gym. He has played football his whole and most recently captained Trowbridge Town. Liam also loves spending time with his wife and 2 young children, often going camping or on city breaks to explore the world! He had currently visited 20 different countries!

  Liam is dedicated to providing a safe, fun and engaging space for all children to participate in sport. He believes sport and exercise is one of the best ways to live a healthy, happy life!

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  Ellie Strippel

  Sports Coach

  

  Ellie Strippel

  Sports Coach

  Ellie joined us October 2021 after previously working in Bristol & Wiltshire as a sports coach.

  Ellie is also a central midfielder for Bournemouth and has previously been named Women’s National League Division One Player of the Year in 2023!

  Ellie takes pride in helping children reach their potential and become the best they can be.

   

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  Martha Peet

  Cheerleading & Dance Head Coach

  

  Martha Peet

  Cheerleading & Dance Head Coach

  Martha came into the company as an apprentice in March 2022 after working as a hairdresser. Martha is now our lead dance & cheerleading coach as she finishes her apprenticeship.

  Martha plays for Frome Town FC Ladies and plays home games on Sundays at Frome Town FC’s stadium. She also enjoys socialising with friends and family.

  Martha always aspires to ensure the children are developing their skills throughout her sessions.

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  Finley Robb

  Assistant Manager

  

  Finley Robb

  Assistant Manager

  Finley begun his journey with us in July 2021 as an apprentice. He is now a fully qualified sports coach after passing his apprenticeship in 2023. Finn also holds Dodgeball, Boxercise and Football qualifications.

  Finley enjoys playing and watching football and other sports. He also spends his free time with friends and family as well as walking his dogs.

  Finley endeavours to introduce new sports to children through innovative and engaging sessions. He always strives to include life skills in his session for children to learn.

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  Jack Newman

  Sports Coach

  

  Jack Newman

  Sports Coach

  Jack started with us in December 2021, coming in with a 1-2-1 mentoring focus. Jack previously worked as a child sport’s mentor in school’s around the Bath area.

  Jack plays football for Warminster Town as a forward and enjoys playing every Saturday and watching Formula 1 in his free time.

  Jack aspires to be a role model for the children he mentors and aims to put a smile on their faces.

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  George Hayward

  Assistant Manager

  

  George Hayward

  Assistant Manager

  George worked as a TA in Frome for 6 years before joining us in September 2023 on a Level 4 apprenticeship. George went on to complete his apprenticeship in the summer of 2025 and is now a fully qualified sports coach.

  George is an avid Bristol City fan and follows them home & away when he can. George also enjoys socialising with friends and family.

  George is devoted to becoming a qualified primary school PE teacher and deliver innovative and engaging sessions.

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  Jacob Sanders

  Sports Coach

  

  Jacob Sanders

  Sports Coach

  Jacob started with us as an apprentice in September 2023 after previously being at Bath College. Jacob finished his apprenticeship in the summer of 2025.

  Jacob enjoys playing cricket and football with friends. He also enjoys gaming in his free time.

  Jacob aspires to provide fun sessions to make the children smile and have fun during their time with him.

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  Ethan Smart

  Apprentice Sports Coach

  

  Ethan Smart

  Apprentice Sports Coach

  Ethan began his time with us as a casual sports coach in April 2022 and has now progressed onto an apprenticeship as of September 2023.

  Ethan plays cricket and football in his free time and enjoys spending time with his friends and family.

  Ethan was taught by I.G Sports coaches when he was younger and now aspires to become a role model for children as his coaches were for him. Ethan also endeavours to pass on his knowledge of cricket and football during session.

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  Martha Stone

  Part Time Cheerleading & Dance Coach

  

  Martha Stone

  Part Time Cheerleading & Dance Coach

  Martha joined us in November 2024 as our first dance & cheer apprentice! Martha has had previously experience as a lifeguard and assisting with dance lessons.

  In her spare time, Martha enjoys dancing and has achieved qualifications in ballet and modern. She also enjoys spending time with her friends, family and her dogs.

  Martha aspires to facilitate enjoyment and progression in our cheer and dance sessions.

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  Finlay Hopkins

  Part-Time Sports Coach

  

  Finlay Hopkins

  Part-Time Sports Coach

  Finlay came into the company as a casual member of staff in September 2022.

  Finlay also attends Cardiff Met University where he studies Sport.

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  Lillia Thomas

  Part Time Cheerleading & Dance Coach

  

  Lillia Thomas

  Part Time Cheerleading & Dance Coach

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  Henry Ford

  Part-Time Sports Coach

  

  Henry Ford

  Part-Time Sports Coach

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  Libby East

  Casual Sports Coach

  

  Libby East

  Casual Sports Coach

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  George Walker Haynes

  Apprentice Sports Coach

  

  George Walker Haynes

  Apprentice Sports Coach

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  Oliver Walsh

  Apprentice Sports Coach

  

  Oliver Walsh

  Apprentice Sports Coach

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  Ruby Galley

  Apprentice Sports Coach

  

  Ruby Galley

  Apprentice Sports Coach